About us

One question drives us, 'If good mentoring gets these results imagine what excellent mentoring could do...'

Illustration showing what 97% of mentees think about their mentoring

97% of people who are mentored view this relationship as valuable.

Illustration showing mentees 5 times more likely to be promoted

Mentees are 5x more likely to be promoted than those
who are not.

Illustration showing mentors 6 times more likely to be promoted

Mentors are 6x more likely to be promoted than those
who do not.

Illustration showing how 84% of mentees felt their mentor relationship had helped them

84% of mentees said their mentors had helped them avoid costly mistakes.

Illustration of how 79% of millennials see mentoring

79% of millennials see mentoring as crucial to their success.

Illustration showing 94% of employees answered they would stay longer given learning opportunities

94% of employees stay longer if offered an opportunity to learn and grow.

Meet the Co-founders of The Mentor Standard

Amira Norris

Headshot of co-founder at The Mentor Standard Amira Norris

With more than 20 years’ experience to date across all areas of Financial Planning, Amira is an award winning Chartered Financial Planner and PFS Fellow. Now specialising in the UK Wrap Platform evolution, working with multi award-winning investment platforms, she champions deeper connectivity, via strong partnerships and true digitisation. Amira spends her time seeking out and creating opportunities to inspire people to come together. She is passionate about mentorship and is dedicated to building inclusive cultures where everyone belongs. Amira lives by the motto, ‘we rise by lifting others’.

Julie Goddard

Headshot of co-founder of The Mentor Standard Julie Goddard

Julie is a multi-award-winning mentor and executive coach, a Business Psychologist speaking nationally on leading authentically. She is a seasoned and successful NED, passionate about the value of strengths coaching in mentorship and the power of sponsorship to create high performing, gender balanced teams. After 20 years of senior leadership, including developing leadership standards across the UK, Julie founded The Success Architect® utilising her academic smarts in providing practical solutions which fast track her clients’ career goals. She now focuses on coaching senior women to flourish in their professional challenges ensuring they inspire, influence and make significant impact, resulting in the rewards and recognition her clients deserve.

Our Core Values

Our Foundational Values

At the Mentor Standard our Foundational Values are; Collaboration, Curiosity, Equality and Generosity

Designing, delivering and endorsing excellence in mentoring within Financial Services